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All Sidekick Articles


Defining Metrics for Success: the importance of measuring customer success
Understanding which metrics matter and how to track them ensures you can measure progress, identify risks, and prove value.

Key Insights from the 2025 Edtech Funding Report with Rhys
The first episode of the Brighteye Sidekick podcast dove into the state of Edtech in 2024, highlighting the trends, challenges, and...

How to Grant Equity to Employees
How much equity should we give to our new CMO/CFO/etc.? This is a tricky question that comes up often with early-stage founders as the...

Understanding Customer Success
In your early days, churn can be catastrophic, and proactive Customer Success is often the difference between surviving and thriving.


Customer Journey Mapping and Engagement: understanding and optimising the customer journey
A short guide to support you with your customer journey mapping, ensuring you form proactive customer engagement, utilising automation.


Building your Customer Success Team: scaling from founder-led CS to a dedicated team
A short guide to building your customer success team, including when to hire a specialist, overview of key roles, and aligning with teams.


Post-16 Pathways: bridging the gap between education and employment
A dive into post-16 pathways, including a market map, policy overview, and description of opportunities in the space


The European Edtech Funding Report 2025
The European Edtech Funding Report 2025 has landed! Check it out for global and European insights on all things Edtech and its adjacencies.


Jan '25: The Annual European Edtech Funding Report is out!
The January 2025 edition of Brighteye Insider, our monthly newsletter focused on all things Brighteye.

Anonymous Exits - There's Nothing like an IPO to Concentrate the Mind
Anonymous Exit number 5 has landed, diving into an enlightening case with a founder that took their company public in a dual listing.

AI Opportunities Action Plan: The UK’s Play in the AI Arms Race
A take on the UK gov's new approach to AI via its Opportunities Action Plan, contextualising within Edtech and the future of work.


Dec '24: Launching Sidekick
The December 2024 edition of Brighteye Insider, our monthly newsletter focused on all things Brighteye.
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