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Want to know about building your CUSTOMER SUCCESS function?
We've curated a collection of content on Customer Success, aiming to help you apply the fundamentals in this critical function!
Leveraging Customer Success for Growth: turning customer success into a growth engine
Existing customers – and the retention and growth of their ARR - are the most important drivers of efficient growth.
Defining Metrics for Success: the importance of measuring customer success
Understanding which metrics matter and how to track them ensures you can measure progress, identify risks, and prove value.
Understanding Customer Success
In your early days, churn can be catastrophic, and proactive Customer Success is often the difference between surviving and thriving.
Customer Journey Mapping and Engagement: understanding and optimising the customer journey
A short guide to support you with your customer journey mapping, ensuring you form proactive customer engagement, utilising automation.
Building your Customer Success Team: scaling from founder-led CS to a dedicated team
A short guide to building your customer success team, including when to hire a specialist, overview of key roles, and aligning with teams.
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Why We Invested Collection
We have curated a selection of 'Why We Invested' articles, with insights on what makes these startups such exciting prospects!
Why We Invested in La Solive
Our ongoing support for La Solive since 2022 reflects our deep belief in the power of education and skill development to drive the...
Why We Invested in LabLabee
LabLabee announced its $3.4m seed round led by Reach Capital , with strategic participation from Cedric Sellin (BA), Mohammed Husamaddin...
Why We Invested: We are Doubling Down on Visibly
Visibly recently announced its $7.5m seed round led by Creandum , with participation from Seedcamp , Triple Point , notable angels,...
Why We Invested in Uphill Health
Uphill Health today announced their €7M Series A round led by Explorer Investments and Redstone, alongside Brighteye, Mustard Seed Maze...
Why We Invested - Sdui's €25M Series A Extension
Why we’ve backed Sdui in simplifying everyday digital education, facilitating communication and organisation in schools and daycare centres.
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Browse our 'Anonymous Exits' Series
We lift the lid on Exits, interviewing founders that have successfully exited on how their exits came together and their lessons for others.
Anonymous Exits - There's Nothing like an IPO to Concentrate the Mind
Anonymous Exit number 5 has landed, diving into an enlightening case with a founder that took their company public in a dual listing.
Anonymous Exits: You Can be a Great Entrepreneur Without Being a Great CEO
Welcome to the fourth in our series of ‘Anonymous Exits’. In our Anonymous Exit series, we meet founders and executives that have exited...
Anonymous Exits: Earnouts Need to Align Incentives
In this edition of Anonymous Exits, we dive into an outgoing CFO/ COO's perspective. Earnouts emerged as a theme of focus.
Anonymous Exits: Exit Timing Reflects Founders' Life Perspectives
We speak to a founder that exited their business for >$500M, keeping their identity anonymous so they can be speak freely!
Anonymous Exits: A Smooth Exit
We speak to a founder that exited their business in the past 12 months, keeping their identity anonymous so they can be speak freely!
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Want to know how to think about INTERNATIONAL EXPANSION?
We formed a collection on International Expansion to help you navigate this complex but often fruitful growth opportunity!
Executing International Expansion Entries
How to think about executing international expansion entries, including understanding your markets, entry strategy and GTM.
Deciding Where to Expand
A guidance document to help companies decide which markets to enter, beyond their first market, including templates.
Making Your First Hires in a New Market
Your first hires will be the ones establishing your presence, driving momentum, and making sure you hit the ground running. Dive in!
When Should a Company Internationalise?
An article and diagnostic tool to help companies to understand when to expand internationally and indications of readiness.
Navigating Regulatory and Legal Compliance when Expanding within Europe or to the US
Expansion is exciting - but it's vital to stay on top of the regulatory and legal landscapes you're entering. This guide breaks it down.
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Want to know about building your PEOPLE function?
We've curated a collection of content on People, aiming to help you apply the fundamentals in this critical function!
Event Recording: People: Hiring for International Expanison
In Session 3 of the Edtech Startup Festival, we focused on the People side of building a business, looking into International Expansion.
Crafting Appealing Job Descriptions
Understanding the role you're hiring is critical to ensuring your team evolves in your preferred, or necessary, direction.
Making Interviews Work for You
No ‘ifs’ or ‘buts’, ‘ands’ or ‘maybes’, your team will make or break your startup. Hiring the right people into the right roles at the...
Leadership Growth in a Startup Environment
Top tips on how to foster leadership development within your team, including founders, team leaders and emerging leaders.
Keeping Your Team Motivated and Retained
Keeping your team happy and motivated is the key to startup success. Build a culture that inspires your team to feel loyal and committed.
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Want to know about building your MARKETING function?
We've curated a collection of content focusing on Marketing (including some on sales) to help you reach and convert your customers!
Event Recording: How Duolingo grew from 1M to 300M
Marketing & Growth was the topic for the 4th Session of the Brighteye Edtech Startup Festival - Looking at How Duolingo grew from 1M to 300M
Cold to Gold: How to Build a Winning Pipeline
A guide on mastering the processes of lead generation and qualification, fundamental to achieving scalable and sustainable growth.
Designing an Effective Sales Funnel
For startups eager to scale quickly and efficiently, a well-designed sales funnel is an absolute game-changer. Read the guide!
Getting the Most Out of Your CRM
CRMs are the cornerstones of building scalable processes, deepening customer relationships and boosting profitability. Read the guide!
Growing Your Presence with Social Media Marketing
Social media marketing is a helpful tool for startups looking to build their brand profile, all while working within lean budgets.
More coming soon...
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